Great apps along with great marketing is what makes the app a real success. This has been time and again proven my the many apps which have been at the top on the App store. A recent example is Rovio creator of Angry Birds.
- Create a good marketing push in the first few weeks on launch. Its easier to keep your ranking high on the app store that way
- Create a viral you tube video. That is just the start. Rovio now has a whole channel with multiple videos having more than a million views.
- Use social networks like Facebook and Twitter - create a Facebook fan page, use Twitter to get user feedback or push out latest releases
- Use the 50 promo codes you get from Apple. Send it to bloggers, journalists, friends who will review or basically any one who can promote or talk about the app. Remember you get 50 of these for every new version
- Collect the iTunes url of your app link and use it in your email signature and in the signature you use while blog commenting and forum posting
- Write press releases covering critical points of your application and post it to press release sites or forward to local news papers and magazines
- Submit the app to app review blogs
- User retention is a must - at the end of the day your app needs to be engaging.
- GREAT PRODUCT! GREAT PRODUCT! GREAT PRODUCT!
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